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A HARMONIOUS BALANCE OF DYNAMIC ENERGY AND SERENITY
KARMA strives to create a premium experience of pure driving passion with emotional and elegant electric vehicles.
The first thing we want to tell our public. It's our link with innovation, our link with California spirit and lifestyle, our link with technology. This is also our spirit. We will continue to follow this DNA.
Steering wheels in KARMA basic models retained a pentagon shape in the center. However, new concepts of racing car steering wheels use the iconic “wrapped-around” form of KARMA’s front-head design of their cars.
CONSUMER
Most electric vehicle users are mostly millennials who are tech-oriented or retired boomers who prioritize spending on a better experience.
Karma Automotive caters to customers who prioritize luxury, performance, and sustainability in their vehicles. Typically, these buyers are high-net-worth individuals, executives, and entrepreneurs seeking an exclusive driving experience, and distinctive aesthetics, while keeping the ambiance sedate, and understated.
PERSONAS
Jade is a tech-savvy, environmentally-conscious millennial who has always been interested in the latest tech trends. She recently bought an electric vehicle to reduce her carbon footprint and utilize technological advancements. Jade is detail-oriented and analytical, valuing efficiency and convenience. While enjoying the convenience of urban living in San Jose, Jade also likes to get away from the city and explore the surrounding areas as a solo driver to enjoy the quiet solitude and relaxation of driving.
Alex is a refined and discerning retired boomer who values quality crafts and comfortable driving. He is always willing to try out the latest technology and spend money on a better experience. He usually travels to nearby beaches and scenic areas when he has leisure time, so he switched to an electric vehicle years ago to enhance his retirement living.
HAND HOLDING POSITION
Based on observing the steering wheel hand-holding position, the regular round steering wheel is the most appropriate form to pursue in many different aspects. While the round steering wheel is the most common design form, it is more intuitive and accessible to a diversity of users.
BUTTONS
Despite the trend toward graphical interfaces, physical buttons always perform better. It is important that the operational features on the steering wheel should not interfere with the driver's attention while driving. The features should be intuitive and responsive for drivers to operate without extra sight on them. With this in mind, the design will maintain the haptic button with floating dots of the original design for physical feedback for drivers to press without distraction.
BUTTONS
Prototype testing focuses on the ergonomics of hand holding and the overall size of the steering wheel to meet specifications.
REFLECTION
Research a brand's design language before designing for it.
Be open to new design directions, new programs, and new fields, then, learn it, understand it, and try it.
Be courage to explore the technique of CAD modeling in different forms. Don't limit the design by technique.
In the SCAD Pro Sponsored Course project, student and faculty collaborators of the innovation studio, SCADpro, worked under HP's guidance, cooperating with NVIDIA, Adobe, and Intel. A total of two quarters were spent researching, conceptualizing, developing, marketing, and conducting interactive experiences between HP and the young creators.
RAISE AWARENESS
The app will deliver a daily story to the users before they log into it. The objective is to educate them more about the dogs' current circumstances and raise people's awareness of the stray dog issue.
PROFILE
Doggie's profiles are edited by the user and endorsed by employers. It provides details for employers to review just like a resume. It also updates the guardian on the doggies' real-time condition.
JOB FINDER
The filters allow users and employers to search efficiently. With searching, they can easily view a doggie's profile, lookfor a job for their doggie, and find a shelter for adoption or donation in the app.
THE DEVICE
The device functions as a work identification badge, a portable thermometer for doggies, and a tracker with a camera. The device not only monitors the health condition and safety of working doggies by real-time transferring the data but also provides assistance while live programmed directly.
STAKEHOLDERS
After the team had a basic understanding of the theme of this project, we then conducted qualitative research methods to gain a deeper understanding from different perspectives. These methods consisted of case studies, surveys, and stakeholder interviews.
INSIGHTS
KEY FACTS
Some shelters have been training shelter dogs for years to improve adoption rates and make management more effortless.Although the priority is to raise people's awareness of respecting animals, the most considerable demand on the shelters’ side is sufficient funds to give them a better environment.
"Employment Guidance & Training Centers" exist for dogs. Thousands of stray dogs are helped each year by this organization. The number of working dogs in the United States has reached 500,000.
How might we create an opportunity for doggies to have another role in society and raise funds to help stray dogs?
Although there is no direct competition in the current market, we looked at job finders and reliable adoption platforms for competing. To construct a solid foundation for Doggie, the audit analyzed the typical user flow for job finding and the specification of the platforms created for animals.
We selected Linkedin and Indeed as samples for job finders to analyze features and compress them into simple steps. We also looked at Petfinder as the platform for animals to gather essential information for stray dog identification.
After the team had a basic understanding of the theme of this project, we then conducted qualitative research methods to gain a deeper understanding from different perspectives. These methods consisted of case studies, surveys, and stakeholder interviews.
EXPECTATION
We set our goal to be a game-changer for stray dogs by connecting them to business needs in order to alter the current situation. Even though there are too many human factors involved in this issue, this is an attractive and feasible solution if you look at all the statistics and research findings. Make every "kill" a "chance," and every life deserves a better one.
REFLECTION
The process will be smoother with a complete design guide and design system. Working under a design system helps ensure consistency of design.
Do not limit your ideation to an initial idea you have in mind. Every step in the design process is inspiring, and it gradually leads to the final result.
Consider how each asset will fit together before creating a CAD or physical model.
In the SCAD Pro Sponsored Course project, student and faculty collaborators of the innovation studio, SCADpro, worked under HP's guidance, cooperating with NVIDIA, Adobe, and Intel. A total of two quarters were spent researching, conceptualizing, developing, marketing, and conducting interactive experiences between HP and the young creators.
I was part of the project's initial phase with a team of 18 designers from 10 different majors. The first phase of this project focused on research, analysis, define, and finally result into interactive promotion strategies with further plans and recommendations for the second phase of the project to execute.
As a branding director and interaction designer in this project, my task was to deep dive into the research on different majors for software requirements and market size, and compared to a comprehensive specifications list of all HP hardware to for creating an interactive solution and conducted an engaging proposal to HP, including an engaging promotion video, a plan for a physical workshop and a microsite.
REFLECTION
The benefits of multidisciplinary collaboration far outweigh the benefits of specializing.
It is imperative to listen and speak in a team so that everyone works their magic.
Documenting everything immediately throughout the process allows the team to deliver comprehensive yet precise information to the other teams.
In the SCAD Pro Sponsored Course project, student and faculty collaborators of the innovation studio, SCADpro, worked under HP's guidance, cooperating with NVIDIA, Adobe, and Intel. A total of two quarters were spent researching, conceptualizing, developing, marketing, and conducting interactive experiences between HP and the young creators.
HOW TO START?
Users will start by creating personalized profiles highlighting their interests and hobbies. This would enable them to pair users with other users who share common interests or hobbies.
WHAT DO WE USE TO CONNECT?
The ring is connected to the application via Bluetooth. After signing up, the user may register their ring with the account.
WHERE WILL THE FRIENDS BE?
Distance limitation of Bluetooth benefits when users would like to find potential friends nearby. Within a limited distance, users can find each other easily and quickly.
WHO TO CONNECT?
The application will push a daily question to users each day. The matching algorithm will be more accurate as usersanswer more questions. Each question can be answered multiple times with different options to generate from the least to the most precise result.
HOW DO USERS FIND EACH OTHER?
Once the ring is connected, it will function as a notificafier that offers a hand-free experience to users. The recurrence rate for vibration notification will be directly proportional to the distance between the matched users.
HOW TO START CONNECT?
The ring would also function as a medium to transfer users' profiles by incorporating a shake-hand sensing feature that lets two users exchange their contact information in the application by simply shaking their hands.
HOW TO STAY CONNECT?
The application has voice-communication features that allow users to communicate with each other through pressing simple buttons to record instead of typing text messages.
HOW TO STRONGER CONNECTION?
The application would suggest social activities that users could participate in based on their shared interests or hobbies.
INITIAL QUESTION
"Age is just a scale for time."
DEFINITION
Strong social network ties with people around.
DEFINE PROBLEM
Socio-Isolation happens from the age of 45 to 70.
CAUSE
Life events and physical changes in aging result in lower connectivity to society, particularly during later adulthood.
EFFECTS
The maintenance of physical & mental health deals a lot with a higher quality of life and a higher frequency of interaction with society, whether family, friends or other peripheral relationships.
STAKEHOLDERS
With the human factors and social connection opportunities for older adults being researched and analyzed,communication is the preferred form of social interaction.
INSIGHTS
Most participants are willing to build socio-connections even when facing difficulties.
Many participants struggle with using technology to connect with others, though
a majority have experience using it.
Most participants refuse to spend money on caring items, and they think those items represent vulnerability.
THE PILLARS
TARGET USERS
Even though socio-connection can be a bond between family, old friends, and new friends, it is more effective to remain socially active among people in the same situation.
PERSONAS
ACCESSIBILITY
Simplified interface, user flow, and functionality to reduce usage difficulties.
Facilitating in-person connection reduces the risk of socio-disconnection caused by virtual interaction and increases the accessibility of the solution.
Avoid navigating relying on a touch screen and button to be more accessible for the degenerated body, which even tech-savvy will face this issue in the end.
All navigation that requires a screen will remain on the smartphone with a larger screen. There will be no screen on the device, but it will be connected to a smartphone app.
NARROWING DOWN THE CONCEPT
COMPETITORS AUDIT
STORYBOARDS
DESIGN SYSTEM
APPLIED ACCESSIBILITY
WIREFRAME
ITERATIONS
Instead of clickable icons, a readable button will be easier to understand for all users.
Instead of updating, tags with keywords will be easier to view, have broader space for users to share about, and have higher personal privacy.
Instead of a vertical card, a horizontal card is better for question layout and easier to read.
Instead of images, a button for text reading is placed in the sidebar of each question card.
FORM EXPLORATION
To ensure all components can be inserted into the design, all components are built into a 3D model in accurate size.
SIZING & DESIGN COMPONENTS
To ensure all components can be inserted into the design, all components are built into a 3D model in accurate size.
ITERATIONS
To optimize the inner space, the surface of the transparent parting for the LED light to pass through is pulled out to gain space for the components.
The charger was refined to contain a deeper yet wider indentation for users to plug in easily.
ONBOARDING
START CONNECTING
VOICE COMMUNICATING
MORE INPUT FOR FRIEND MATCH
MAKE NEW FRIENDS AND MEET-UP !
EXPECTATION
Although this design focuses on older adults, this project follows the core value of inclusive design, which focuses on the target group yet is designed for all. This is proposed as a easy and effective way to encourage the older generation to facilitate socio-connection, while this is also a relatively more engaging way for the younger generation to build social connections, especially in business. The project allows for more seamless and intuitive communication between all users wearing smart rings.
REFLECTION
Each design decision should be logical, rational, and well-reasoned.
While proposing a solution, consider the core values.
Targeting business opportunities for real-world implementation.
In the SCAD Pro Sponsored Course project, student and faculty collaborators of the innovation studio, SCADpro, worked under HP's guidance, cooperating with NVIDIA, Adobe, and Intel. A total of two quarters were spent researching, conceptualizing, developing, marketing, and conducting interactive experiences between HP and the young creators.
The team worked together through defining target users, people in creative programs that need mobile computing and GPU acceleration, and in-depth research. After narrowing down to the focused disciplines, the team then proposed the promotion strategies of both online and physical workshops for the audience to experience the product together with professionals from different fields, a microsite for users to build Essential Toolboxes by occupation/major and the software requirements, and a promotion video as the outcome.
ABOUT THE BRAND
REFERENCES
The central idea is to present the rough and cold materials of the Wabi-sabi style in Japanese ethos with a sense of softness and warmth.
MOCKUPS
PHOTOGRAPHY
The photo-taking process took over several rounds to test for the ideal lighting, color, and iterate on the composition.
BOOKLET
SCENARIO
REFLECTION
A campaign could be revised multiple times based on testing results in reality.
Consider both portrait and landscape campaigns for different uses.
Deliver a message on every subject in the campaign.
